Google Doesn't Care if it Ranks Your Site Properly

It's true. Google doesn't care if it ranks your site properly. Well, if you are Amazon, eBay, USA.gov, MIT.edu, or some other site like that they do care. But, if you aren't, they don't. OK, maybe Google cares a little, but their focus and priority comes from an entirely different direction. This is one of the hardest things for many publishers to grasp. How often have you heard a publisher

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Microsoft Sends Google 26,000 URL Removal Requests Per Day on Average

Microsoft has submitted a whopping 17,142 takedown requests to Google in the past two years, equating to around 165 each week, according to the latest Google Transparency Report. Since July 2011, Microsoft has asked for 13,843,300 URLs to be removed for copyright infringement, meaning Google is faced with dealing with 26,620 URLs that offend Microsoft every day. Microsoft clearly is fee

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Google+ Local App Killed Due to Extremely Low Usage

  Google will officially retire the Google+ Local app for iOS on August 7. While this retirement may seem strange from what many would believe is a popular product, it is actually part of Google streamlining and pushing users to migrate to the Google Maps for mobile app instead. The Google Maps app already includes all the features in the Google+ Local app, so users won’t miss any of the

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Google Will Make Starbucks Wi-Fi Faster

Starting this August, Google will be teaming up with Starbucks to roll out a faster Wi-Fi experience. Starbucks patrons will not only get a caffeine high, they'll get high WiFi speeds – up to 10x that of current speeds, according to Google's announcement. For those Starbucks in the Kansas City area, or other areas  where Google Fiber is rolling out, speeds will be 100x faster. Google wi

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New Facebook Features: What Marketers Need to Know

Are you using Facebook for your business? Are you wondering how Facebook’s newest features can help your business? To learn about what these new Facebook features mean for marketers, I interview Mari Smith for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy mark

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How to Find Great Content to Share on Twitter

What content are you sharing on Twitter? Do you struggle to find interesting, relevant things to tweet about every day? In this post, I’ll show you how to curate content your followers will love so you can build a loyal community on Twitter.   Why Curate? Today most marketers understand the need to create informative and relevant content. But it’s equally important to cur

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6 Marketing Trends to Watch in 2013: New Research

Are you looking for the latest marketing trends? Wondering how the wide choice of devices and platforms are impacting marketers and consumers? According to the 2013 Infinite Dial Report by Edison Research, media usage is not a zero-sum game. Consumers want to use all channels simultaneously, and as a marketer, you have to keep up by tracking them down wherever they go. To do that, you’ll ne

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PPC Defense: Don't Let These 7 Factors Damage Your Performance

One of the most popular phrases in football is that "defensive wins championships." Same goes for managing PPC campaigns. On any given day, countless entities are striving to damage your campaign's performance. A strong defensive strategy will help protect your hard work and preserve your positive progress. Sustained growth and upward trends are the objectives for any PPC manager. However,

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7 Ways To Get Links When Launching A New Website

Launching a new website is one of the hardest things you do. It’s also one of the best ways to get a nice influx of links pointing your way. I know this because for the past 2 1/2 months, I’ve been living it. On Tuesday, July 16 at 3:52 p.m., 352 Media Group officially became 352. Our new name came with a new brand and a new website. It also came with more than 3x the traffic that we typi

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