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More control over advanced ad format features

We’re always looking for innovative ways to improve our ad formats, to help you earn more revenue from your content. We’ve been steadily rolling out new features to maximize the performance of your ad units, including a clickable arrow icon on our text ads, serving similar-sized display ads and most recently, the introduction of favicons to our text ads.

These enhancements are designed to improve the performance of your ads, but we know that sometimes you may prefer not to include them. Based on your requests for more control over the ways ads are served on your site, we’re happy to let you know that you can opt out of the following advanced ad format features:
  • Similar-sized display ads: Showing smaller but higher performing display ads in larger ad units.
  • Enhanced text ads: Displaying text ads with performance-enhancing features such as product images, favicons, or clickable arrow icons, etc. 
  • Expandable ads: Displaying rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action. 
  • Enhanced display ads: Showing display ads with performance-enhancing features such as mouseover highlights, etc.
  • Animated display ads: Showing non-static display (e.g., image) ads, such as ad creatives created using Adobe Flash or animated GIF formats.
Before opting out of any of these enhancements, remember that they have been created to improve the performance of your ad units and disabling them may have a negative impact on your revenue. It’s also important to note that all opt outs apply on an account level and not just on individual ad units.

You can opt out of any of these features in a few short steps. We hope that having more control over these features will be helpful when deciding on the look of your ads. Tell us what you think on our Google+ page.

Posted by Nick Radicevic - AdSense Product Manager @ Google Adsense Blog
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