The Ecosystem of Lifecycle Marketing [Infographic]

This is one of my favorite infographics that DK New Media has done so far, with the awesome team at Right On Interactive about lifecycle marketing. As a marketing automation provider, they focus on the path of a prospect: what actions they take, what they download, and how and when they become a customer. This infographics provides some great information on how marketing automation plays a role in that.

Sales has drastically changed over the years with the coming of digital marketing. It’s changed from marketers telling consumers what to buy to creating a relationship before they are ready to buy. Marketing automation really facilitates that. It’s also a one stop shop for managing all your marketing campaigns.

Lifecycle marketing programs improve customer satisfaction by 54%. If you aren’t using a marketing automation solution, you should be.

With infographics, I always try to come up with a theme that will make the story more interesting. I really enjoyed working on this one since I could visually demonstrate the path of a prospect: starting as a lead, then using lifecycle marketing to retain the lead. It even futures Scuba Steve!

But what I really like about this infographic is that it “dives deep” into the core of marketing automation and lifecycle marketing. It gives you a reason to use marketing automation solutions to improve your marketing campaign performance.

Lifecycle Marketing Findings

Here are some interesting statistics that I learned while working on this infographic:
-83% of respondents recognize the value of lead nurturing through lifecycle marketing.
-50% of qualified leads are not ready to buy yet.
-Lifecycle marketing programs improve campaign performance by 55%.
Do you use a marketing automation solution for lifecycle marketing? What do you use? What is the biggest benefit? What is the biggest challenge?

 

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